Mobile Marketing Software Solutions
In the early days of marketing, it wasn’t unusual for a business to use interruptive tactics to get in front of customers. Trade shows, e-mail blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising was the standard method of getting your message out there. Times have changed, and technology evolved.
Today, the roles have reversed and the consumer is in control. Not only are they too busy to meet with a salesperson or attend a trade show, they also have a wealth of information at their fingertips. No matter where they are in the world they can access an infinite number of articles, reviews or just about anything — right from their mobile device. This change has created new opportunities for marketers to connect with consumers.