Proximity Marketing Analytics
See What Moves Your Customers Nearby and Inside Your Locations
With proximity marketing — using geofences and beacons — you're meeting customers at just the right place and time. But how do you know what’s working and what’s not? That’s where proximity marketing analytics come in.
Know What's Happening Onsite
Use real-time data to track and optimize every interaction.
Our proximity marketing analytics show you:
See how many messages were automatically triggered when users entered a geofenced area or walked near a beacon. This helps you understand how often your campaigns are firing — and whether they’re aligned with real-world traffic.
Find out how long users stayed within your geofence or near a beacon. Longer dwell times often mean stronger interest — perfect for identifying hot zones or placing high-impact content.
Track area interactions by how users move through your spaces. Are they lingering in certain areas? Walking by without stopping? These patterns help shape smarter layouts, displays, and messaging strategies.
Get a clear count of how many people visited your location — even if they didn’t open a message. This baseline metric helps measure foot traffic over time.
See when people are arriving most often. Knowing your busiest hours helps you schedule staff better, time promotions more effectively, and even test new campaigns during high-traffic windows.
Track how many users entered and exited your geofenced area. This helps define true visit patterns and can be compared with dwell time and interactions for a complete engagement snapshot.
Optimize Real-World Campaigns with Real-Time Insights
