Artificial Intelligence is transforming how businesses connect with customers. Meet Mozy, the AI built right into our marketing automation platform. Mozy makes marketing smarter by turning data into timely, personalized experiences that resonate with every customer—sparking real action and lasting loyalty.
Find comprehensive answers to the most common questions about marketing automation software.
Artificial Intelligence, or AI for short, might sound like something from a sci-fi movie, but it’s very real—and incredibly useful for marketers. At its core, AI is technology that helps computers learn from data, recognize patterns, and make smart decisions—often faster and more accurately than a human could.
In marketing automation, AI acts like a super-smart assistant. It helps businesses understand their customers better, personalize messages, and deliver the right content at the right time, every time.
AI is only as smart as the data it’s given. Think of data as the fuel and AI as the engine. When you have clean, organized customer data—like purchase history, preferences, and behavior—AI can analyze it and turn it into powerful marketing insights.Our AI-powered marketing automation software centralizes your data, then uses AI to uncover trends, predict behavior, and suggest next steps—so you can market with confidence instead of guesswork.
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